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The funky ThreeSixty Digital magazine explores how to attract & engage today’s workers in this excellent second edition. |
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Startup businesses are often smaller than more established competitors, with fewer resources, smaller staffs, less capital, and not enough time to get everything done.
That can be a major disadvantage … or it can be a great advantage, if the startup is smart about it: using time and resources wisely, focusing on less, staying lean and being better at one thing than anyone else.
Focusing on Less
Large companies like Google (
), Apple, and Microsoft might be able to handle many fronts at once, from hardware to software to cornering the online ad market. But startups don’t have that luxury. Instead, figure out what one thing you’re going to do exceedingly well. Better than anyone else.
For example, there are tons of productivity/personal development blogs, but how many focus on simple productivity? Not many, and I set out to be the best when I created Zen Habits. If your startup focuses on just one thing, you can be highly successful with fewer resources. Try to do too much, and you’ll fail.
To focus on less ask yourself:
- What do you or your company do best? Can you do it better than anyone else?
- What is no one else doing well right now?
- How can you narrow the focus of what you provide?
- How can you raise the level of what you provide from good to amazing?
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ThreeSixty explores how the workplace can help build brand and culture – check out this months excellent digital edition
ThreeSixty – Digital Magazine – Edition 3
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There’s a popular cliché that to get ahead in business, entrepreneurs need to be hard-nosed and ruthless. They must do whatever it takes to get ahead of their competitors.
In this new business TV show, however, one extremely successful entrepreneur argues that being kind does need to get in the way of business development.
In his business advice on the show, Eden Project chief executive Tim Smit recommends being honest and generous in your business dealings – and he explains why this works so well.
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Internet strategy tips from successful digital companies on how to find well qualified prospects
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Small and medium enterprises are discovering how to use social media to keep in touch with their clients and social networks, and an effective way of supporting easy communication with large number of people. eOffice is one of these companies, that has changed its way of communicating – By Magda Hercheui
eOffice provides design, high-tech office environments for small businesses and start-ups. The first centre opened in London in 2002, and was the first open plan business centre in Europe. It offers virtual offices, hot desking options (with wireless access), flexible full-time office space and a wide range of meeting facilities and videoconferencing. eOffice now has over a thousand clients, ranging from start-ups and consultants who require a flexible office space to SMEs and even large companies searching for creative meeting spaces.
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Guy Tomlinson gives his outlook on how to help your business beat the recession
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If you are looking for the latest ways to market your business online then join us for this introduction to the ‘Freemium’ business model from Peter Froberg of Freemium.org
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When Wes Harper’s high-definition cable service went on the fritz a few months ago, he hopped on Twitter and tried to reach Comcast’s customer service reps.
At the time, it seemed the best course of action, given Comcast’s sterling reputation on the social-media service.
But Comcast ignored him, pushing Harper, a 26-year-old digital-media strategist in Naples, Fla., to take extreme measures. He began a campaign of “flaming” Comcast with withering tweets.
Eventually, he got Comcast’s attention, and the issue was resolved.
Leyl Master Black had quite a different experience. Instead of looking for a Dell rep after her PC’s hard drive died, Black got the rep to come to her.
After Black griped on Twitter, a blogger friend put Black in touch with a Dell expert. Problem solved. “It was so quick,” says Black, 39, of San Francisco.
Such are the vagaries of customer support on Twitter. Hailed as the Next Big Thing, customer service through tweets is a work in progress, says Pete Blackshaw, executive vice president of digital strategic services at Nielsen. The performance of many companies has been uneven as they try to handle a crush of customer queries, integrate Twitter into their overall strategy and manage the heightened expectations of consumers.
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